Client: 
FROM CONCEPT TO ‘PRODUCT OF THE YEAR’ ACCOLADES FOR ATHLETES: SCAPE stands for Skin Cancer Awareness Protection and Education. In the Spring of 2010, Smack! Media helped shape the strategic marketing plan, social media strategy and drive PR exposure for this innovative sunblock that does not run into eyes. In only 6 months, SCAPE became an instant hit with athletes, retailers and the media, to the point that product sold out much faster than expected.
Services Provided:
Product Launch Highlights Include:
- An unforeseen demand in sales that resulted in sold-out product over 4 months
- Significant buzz within the endurance sports and fitness community that drove new retailer interest and demand (i.e. SCAPE now sold in REI.)
- Interviews secured with SCAPE scientist and CEO, Dr. Martens, for 10 major media outlets to explain Skin Cancer Awareness and Sun Safety
- SCAPE used at Ironman World Championships by both the male and female World Champions
- Brand Strategy tactics that focused on Skin Cancer Awareness Protection and Education, hence the name: SCAPE
