Client: 
FROM CONCEPT TO ‘PRODUCT OF THE YEAR’ ACCOLADES FOR ATHLETES: SCAPE stands for Skin Cancer Awareness Protection and Education. In the Spring of 2010, Smack! Media helped shape the strategic marketing plan, social media strategy and drive PR exposure for this innovative sunblock that does not run into eyes. In only 6 months, SCAPE became an instant hit with athletes, retailers and the media, to the point that product sold out much faster than expected.
Services Provided:
PR Highlights Include:
- 35 product features and reviews throughout 6-month campaign
- Named "Product of the Year" (1 of 10 products) in Runner's World
- Featured in Triathlete Magazine Buyer's Guide as "Best Gear"
- Named "The Ultimate Sporty Sunscreen" in SELF Magazine
- Named "Best Suncscreen for Endurance Junkies" in Outside Magazine
SCAPE garnered incredible exposure and positive feedback and was tested under the most grueling athletic conditions. Major specialty retailers such as TriSports.com, Road Runner Sports and Nytro Multisports rapidly sold out of the product. Check out SCAPE’s top media hits in this media book.
