Client: 
FROM HUSH-HUSH TO GUYS MENTIONING THE UNMENTIONABLE: A LIFE-CHANGING PRODUCT FOR THE FAMILY JEWELS: The greatest innovation in men’s underwear in the last 100 years, Slix does for the professional man what garment manufacturers did for athletes a decade ago. The product line offers revolutionary garments that fundamentally enhance one’s comfort and performance.
Services Provided:
Social Media Highlights Include:
Smack! Media led a campaign to promote Slix amongst both male and female audiences, especially as over 50% of men's underwear are purchased by women. While it's no secret that men don't like to talk about their underwear, Smack! got them to speak up.
- Over 20 Mommy blogger reviews, 100 tweets and multiple Facebook conversations that drove new business to Slix
- Unique online social media promotions such as "Free The Boys" (Independence Day) and Slix Twitter "Happy Hour" promos that drove 3 weeks worth of sales in 1 day
- SLIX tweets and mentions by influential athletes and media personalities such as John Daly, Rich Roll, Ryan Sutter and Josh Cox
- Blog and mentions by world-renowned sports stylist, Cindy Whitehead
