Client: Slix

FROM HUSH-HUSH TO GUYS MENTIONING THE UNMENTIONABLE: A LIFE-CHANGING PRODUCT FOR THE FAMILY JEWELS: The greatest innovation in men’s underwear in the last 100 years, Slix does for the professional man what garment manufacturers did for athletes a decade ago. The product line offers revolutionary garments that fundamentally enhance one’s comfort and performance.

Services Provided:

PR Highlights Include:

Smack! Media led a campaign to promote Slix amongst both male and female audiences, especially as over 50% of men's underwear are purchased by women. While it's no secret that men don't like to talk about their underwear, Smack! got them to speak up.

  • coolmaterial.com review drove over 70% of web traffic and over 300 referrals in one day
  • Gearpatrol.com review drove over 30% of web traffic over a 2 week period
  • Featured on Men's Health "Underwear Confidential" as "The Next Generation in Underwear"
  • Seeded onto Dallas Cowboys players and secured athlete orders
  • Featured on SiriusXM Radio
  • Secured product reviews and a 10 pair order from the Fashion Editor at Golf Digest who wrote, "I have a big problem. Now that I have worn them I cannot stop."
  • Slix CEO interviewed profiled in Dallas DCEO

These drawers may be boxer briefs in name, but they fit more like a protective version of heaven…they hold all the important bits in place without the death grip and there is no adjusting necessary.

– Cool Material

Believing that what you first put on in the morning and last take off at night is an integral part of who you are as a man, Slix has engineered what they call the greatest boxer brief ever made. Some of our crew members, serving bravely as a representation of all mankind, have tested this boast and shown that we’re not inclined to disagree. Wearing is believing, and the Closer gets our seal of approval.

– Gear Patrol

I have to say that I was honestly skeptical at first because I have tried a number of different underwear brands only to find that they all eventually start to bunch, regardless of the material.

I can honestly say that Slix solves the issue 100%. So much so that I was wondering if it would be possible to place a bulk order of say 10 pairs with you?

– Urban Daddy

I have a big problem. Now that I have worn them I cannot stop. I will be talking and writing about these until the cows come home!!!!

- Fashion Director,
Golf Digest

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