
GUIDING A NEW PRODUCT TO MARKET IN AN INDUSTRY OVERFLOWING WITH SPORTS DRINKS: Sportaktive has been around in Sweden and is a well known hydration solution for athletes. With a perfect mix of electrolytes, vitamins, minerals and grounded in Sports Science research, Smack! Media worked with Sportaktive to help position their brand for launch into the US market in 2011. While it has not launched, Smack! Media consulted in the realm of copy writing, creative and marketing strategy.