Client: 
Zoot was consistently a big name in the news from 2006-2009. The brand’s equity skyrocketed and Zoot became the #1 brand at the Ironman World Championships and a recognized global endurance sports leader.
Services Provided:
Product Launch Included:
- A dramatic growth in sales, doubling the initial forecast
- An unprecedented buzz at the Ironman World Championships
- Sell-in into over 80 global run specialty dealers that had never carried Zoot products
- PR features across 25 publications including the New York Times, LA Times, Men’s Health, Runner’s World, SELF Magazine, Sporting Goods Business Journal, and Bicycle Retailer
- A product shot on the cover of Triathlete Magazine
- A “Best New Shoe” Award and “Best Performance Trainer” Award by The Running Network
- A running shoe review in the Outside Magazine Buyer’s Guide
