Client: 
Zoot was consistently a big name in the news from 2006-2009. The brand’s equity skyrocketed and Zoot became the #1 brand at the Ironman World Championships and a recognized global endurance sports leader.
Services Provided:
PR Highlights Include:
- 22 Zoot covers in 2 years
- 4 consecutive Runner's World Covers
- International PR in 4 languages across 10 countries
- Zoot video highlights on the TODAY Show and SELF Magazine
These awards, accolades and press immediately established Zoot within the rapidly expanding run channel worldwide. Zoot became the #1 apparel brand at the Ironman World Championships and a recognized global endurance sports leader.
