Blog

The journey inspires success.

Some behind the scenes nuggets of our personal adventures, work with our clients, people we are inspired and influenced by, and stories that we believe will amuse and be valuable to you.

currexSole German Beer Garden (And What Not To Miss At The Running Event!)20141202191812

currexSole German Beer Garden (And What Not To Miss At The Running Event!)

If you are attending The Running Event in Austin, you won’t want to miss the currexSole German beer garden on Wednesday...
Give Gratitude20141126150503

Give Gratitude

We make it a weekly habit to share our goals and hopes for the week amongst the team of SMACKANISTAS to keep each other on tr...
A Positive Experience: SMACKANISTA Morgan Explores A Jump To Longer Races20141120164659

A Positive Experience: SMACKANISTA Morgan Explores A Jump To Longer Races

During the Big Sur Half Marathon VIP dinner, two nights before my first half marathon in four years, the small talk hovered a...
Sasha Diguilian Knows No Limits: Meet The Incredible Woman Taking The Sport of Rock Climbing To New Heights!20141110221539

Sasha Diguilian Knows No Limits: Meet The Incredible Woman Taking The Sport of Rock Climbing To New Heights!

Sasha Diguilian is taking what it means to be a professional athlete to new heights. This record setting climber (she just be...
SMACKANISTA Runs The City–Eli Carlson Re-Caps Racing Her First NYC Marathon20141103204525

SMACKANISTA Runs The City–Eli Carlson Re-Caps Racing Her First NYC Marathon

What a day! The 2014 NYC Marathon is in the books and although not my fastest, it was an absolutely amazing day. I was very w...
Meet The SMACKANISTAS: Joanna Murphy20141030185506

Meet The SMACKANISTAS: Joanna Murphy

We are so proud to introduce our new SMACKANISTA Joanna Murphy, based in Boston, MA, who brings her extensive marketing backg...
24 Things You Probably Don’t Know About Ironman Champion Mirinda Carfrae20141020172631

24 Things You Probably Don’t Know About Ironman Champion Mirinda Carfrae

We’re blown away, but not surprised, by Mirinda (“Rinny”) Carfrae’s performance at the Ironman World ...
Ready To Race! The SMACKANISTAS Share Their Favorite Tips To Help You Toe The Line Healthy And Ready To Reach Your Goals!20141010142332

Ready To Race! The SMACKANISTAS Share Their Favorite Tips To Help You Toe The Line Healthy And Ready To Reach Your Goals!

If you are a competitive runner, triathlete or rower fall racing season is here! Both Kona Ironman World Championships and th...
Rebel Desk Featured On The View20140930005950

Rebel Desk Featured On The View

You may have read the headlines recently warning that “Sitting is the New Smoking!” Tory Johnson of Good Morning ...
SMACK! Perspective on PR: Why Face Time Matters20140926202020

SMACK! Perspective on PR: Why Face Time Matters

Laura Montini’s article, “Why Real Face Time Will Always Matter,” resonates deeply with the philosophy behi...
Dream It. Do It. Jen Ator Redefines Her Limits As She Tackles The Ironman World Championships This Fall!20140919151641

Dream It. Do It. Jen Ator Redefines Her Limits As She Tackles The Ironman World Championships This Fall!

Ask the average Jane what they will be doing a year after having major knee surgery and it likely will not involve the Ironma...
Caught In The Act! Celebs and Athlete Superstars Love Our Clients!20140908160555

Caught In The Act! Celebs and Athlete Superstars Love Our Clients!

The stars work out just like us, and that means they need to stay healthy, recover and prevent injuries too! Check out who ha...
Something Is In The Water! Osmo Nutrition Makes a Media Splash With Science-Based Gender Specific Formulas20140826000924

Something Is In The Water! Osmo Nutrition Makes a Media Splash With Science-Based Gender Specific Formulas

Every athlete knows that hydration is an essential part of their nutrition and performance game plan. However, until recently...
SMACKANISTA Sara Hendershot Navigates Her Way Towards The 2016 Olympics in Rio20140818165108

SMACKANISTA Sara Hendershot Navigates Her Way Towards The 2016 Olympics in Rio

Smooth sailing is not always the name of the game–on a boat nor in life. SMACKANISTA Sara Hendershot (2012 Olympian) is...
No Sugar, No Problem–Meredith Loring and Sami Inkinen Spill The Secrets Of Their World Record (And Marriage)!20140812212415

No Sugar, No Problem–Meredith Loring and Sami Inkinen Spill The Secrets Of Their World Record (And Marriage)!

By Elisette Carlson This past Spring, I had the pleasure of meeting Meredith Loring and Sami Inkinen in person. My husband an...
How Signing Up For A Race Last Minute Can Change Your Perspective And Your Performances On And Off The Race Course20140730164706

How Signing Up For A Race Last Minute Can Change Your Perspective And Your Performances On And Off The Race Course

When it comes to racing, most of us sign up and pencil in our schedule months in advance. While long-term preparation and tra...
SMACK! At The Races: Eli Returns To Vineman After 9 Years (Written by Eli Carlson)20140716235530

SMACK! At The Races: Eli Returns To Vineman After 9 Years (Written by Eli Carlson)

My husband Matt and I took off for Santa Rosa, CA this past Friday to race the famous Vineman 70.3 Triathlon. Matt has raced ...
Summer SMACK! Down20140714230209

Summer SMACK! Down

The long warm days of summer are perfect for more than relaxing in a lounge chair at the beach or lake–the extra daylig...
SMACK! Media Insider: SMACK! Talks Ironman, Alaska and Deployment with Dr. Andy Baldwin20140701190653

SMACK! Media Insider: SMACK! Talks Ironman, Alaska and Deployment with Dr. Andy Baldwin

After competing in the San Diego International Triathlon on Sunday (a good tune-up for her 1/2 Ironman next month), Eli had t...
Keeping Up With The SMACKANISTAS: California Dreaming With Sara Hendershot20140627191330

Keeping Up With The SMACKANISTAS: California Dreaming With Sara Hendershot

At SMACK! Media, we thrive on getting the best out of ourselves and for our clients on a daily basis. We caught up with SMACK...
Blog Post 120140627154900

Blog Post 1

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SMACK! Media Insider: TriggerPoint helps Team USA and Eli’s Roots in Soccer with Athlete LegendsI20140618232309

SMACK! Media Insider: TriggerPoint helps Team USA and Eli’s Roots in Soccer with Athlete LegendsI

When USA defeated Ghana 2-1 this week in the opening round of the FIFA World Cup, fans across the country celebrated with dri...
Keeping Up With The SMACKANISTAS: Sarah Lieneke Shifts Gears For Summer20140613010739

Keeping Up With The SMACKANISTAS: Sarah Lieneke Shifts Gears For Summer

Sarah Lieneke-Nickle is talented, driven and has a sense of humor that sneaks up on you and makes you want to share a workout...
The TriggerPoint GRID X Takes On NYC!20140605234023

The TriggerPoint GRID X Takes On NYC!

What happens when you gather top fitness media and experts at UFC Gym in NYC and give them the TriggerPoint’s new GRID ...
Morgan Climbs Mt. Whitney: The Gear (and Attitude) That Helped Her Climb 14,497 Feet20140528151130

Morgan Climbs Mt. Whitney: The Gear (and Attitude) That Helped Her Climb 14,497 Feet

Following a successful track season that included reaching two of my major goals: personal bests in both the 5K (16:49) and 1...
Keeping Up With The SMACKANISTAS: Power Breakfast And Photo Shoot20140523013537

Keeping Up With The SMACKANISTAS: Power Breakfast And Photo Shoot

We are working on a top secret project and we can only give you one hint: it’s going to be HOT! All of the SMACKANISTAS...
CNN Hero Robyn Benincasa Transforms Women’s Obstacles Into Opportunities Through Adventure20140516193004

CNN Hero Robyn Benincasa Transforms Women’s Obstacles Into Opportunities Through Adventure

The definition of “obstacle” according to Webster’s Dictionary: A thing  that blocks one’s way or pre...
The SMACKANISTAS Are Inspired With Passion From Our Moms20140509232525

The SMACKANISTAS Are Inspired With Passion From Our Moms

Working with an inspiring team of women who are hard working, intelligent, passionate and loving is a gift that we cherish at...
Beat The Monday (and Mid-Week) Blues20140507183225

Beat The Monday (and Mid-Week) Blues

It’s Monday. You could have a case of the Monday blues and reach for that second cup of coffee to jolt the day into act...
Life Happens Outside.20140502232059

Life Happens Outside.

Life doesn’t happen from behind a desk. Relationships, health, experiences and often the best work all happen when we s...
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