ABOUT

Why SMACK! Media?

Because we are fearless, we are passionate
and we get results by nurturing relationships.

Modern communications such as social media, email and texting are essential, but they do not replace the DNA of a lasting relationship. The integrity of the handshake, the power of looking someone in the eye, the impact of a handwritten note – all are at the heart of SMACK!

We believe in genuine relationships, getting in front of people, working out together and nurturing and appreciating people beyond their “work,” and it’s why we’ve trademarked Public Relation(ship)s.®

We are experienced publicists, marketers, executives, Olympic athletes, Ivy league scholars, and go-getters who believe in standout brands, innovative products, and the ability to tell better stories through creative customized campaigns and Public Relation(ship)s.®

Our Process

Real Relationships

Real Relationships

Clients, media, colleagues and teammates. We put relationships first.

Unconventional Tactics

Unconventional Tactics

We are data driven creative thinkers and inventors. It’s not memorable if they’ve seen it before. We don’t settle. We invent.

Authentic Connection

Authentic Connection

We are inspired and moved by people and companies we can relate to. We drive brand and product awareness by establishing connection first.

Strategic Results

Strategic Results

We analyze, devise and deliver goals that align with client objectives, ROI and benchmarks.

We are proud to be competitive athletes ourselves. We speak the language that health and athlete audiences connect to and we’re not afraid to chase after big goals.

Meet the Team

Elite level athletes are cut from a different cloth. Inspired by talent and driven by will, we are a group of skilled professionals and competitive athletes. Fearless, passionate and results driven, we bring an athletic mindset to every client engagement.

Elisette Carlson

Elisette Carlson

Founder
Prior to founding SMACK! Media in 2009, Elisette Carlson was the Director of Marketing at Zoot Sports, a global leader in multi-sports products. While at Zoot, she was responsible for driving...
Morgan Gonzalez

Morgan Gonzalez

Vice President
Morgan joined SMACK! Media in 2011, just months after the company launch. and brings her writing skills, industry experience and lifelong participation in the endurance sports...
Sara Hendershot

Sara Hendershot

Senior Account Manager
Sara attended Princeton University, and earned NCAA First Team All-America honors in 2009 and 2010 in the sport of rowing. Upon graduation, Sara declined some offers from Wall Street to follow her dream of...
Natasha LaBeaud Anzures

Natasha LaBeaud Anzures

Senior Account Manager
When Natasha heard about the elementary school jog-a-thon at age 7, she had one goal—to run the most laps. Since that time, Natasha hasn’t stopped running, and now competitively races...
Stephanie Schappert

Stephanie Schappert

Junior Account Manager
Growing up in a family where her mom swam at the US Olympic Trials and her dad ran in the US Olympic Trials, Stephanie was immersed in sports ranging from swimming, to soccer, to horseback riding, to diving, at an early age...