NuttZo is the original multi nut and seed butter brand, known for its 100% organic blend of 7 nuts and seeds used in their butters and bars. The philosophy at NuttZo is simple – low sugar, nutrient dense, delicious snacking with HEART. Every product NuttZo sells support its non-profit, Project Left Behind, helping neglected and orphaned children in India, Peru and Nepal.
NuttZo was a small start-up out of Southern California with limited retail distribution, branding that needed an upgrade and a product that no one had hear about. The founder had an incredibly heartfelt authentic story to tell about her mission, alongside her high end nut butters that had less than 1g of sugar yet were kid approved! NuttZo’s aesthetic brand needed a SMACK! and they were in need of media exposure.
Over the course of 1 year, SMACK! Media relaunched NuttZo’s web site with refreshed and more playful branding, rebranded the jars to stand out on grocery shelves, developed and launched in influencer program and got to work on telling the founder story, mission and getting NuttZo into more mouths.
New web site launched which helped secure greater grocery distribution and brand partnerships.New branding launched which also supported stronger sell-in and sell through at retailers such as Whole Foods Market.
NuttZo’s social media presence tripled in size due to influencers talking and posting about it. This also helped begin NuttZo’s very extensive recipe database which exists today.
NuttZo landed in over 50 media outlets with highlights that included profile stories in The Huffington Post, Good Housekeeping Magazine, Ladies Home Journal, SHAPE, Runner’s World, Bicycling Magazine, SELF, Women’s Health and numerous local Television and national segments.