We love REI's Black Friday campaign that encourages everyone to #OptOutside instead of shop on the biggest consumer day of the year. While turning away from the ridiculous online deals isn't for everyone, spending quality time with loved ones is…
We are super excited to lead, strategize and execute PR and Marketing efforts at the newly launched Implus Fitness Division based in Austin, TX. (Full link to press release here). The headquarters are home to some of the top brands…
For cycling enthusiasts the Sea Otter Classic is truly the event to kick off the spring season. Held annually in beautiful Monterey, CA the event attracts professional road, cyclo-cross and mountain bike racers, recreational Grand Fondo tour riders, spectators and…
Written by Brittany Knudson Eli and Brittany traveled to Columbus, OH with 6 Pack Fitness (http://www.sixpackbags.com/) last week for The Arnold Show where they were able to experience a new world of fitness culture. The convention hall was buzzing with muscles,…
By Morgan Gonzalez I love to travel and this year, I have had the opportunity to visit and run in some incredible places: Seattle, Pheonix, Flagstaff, Sacramento, Lake Tahoe, Yosemite and Mexico! Even on the road you will never catch…
SMACKANISTAS Eli and Sara, along with Danielle Dietz-LiVolsi (CEO and Founder of NuttZo), have landed in New York City for a SMACK! Media Press Tour to introduce our favorite magazine editors to our favorite nut butter (move over PB &J,…
Held every December, The Running Event in Austin draws the best and latest new products and exhibitors to be shown to the who's who of the running world that includes vendors, editors, journalists and of course the it PR and…
Last week Eli and Shanna jetted out to Salt lake City, UT for the Outdoor Retailer Show, the most influential and popular trade show for the outdoor/lifestyle marketplace. Our key mission was to have fun, promote and spend time with…
We hope everyone tuned in to at least 'some' kind of Olympic Trials as we're so addicted that we had to be there LIVE! Shanna and Morgan headed north to Eugene, OR (nicknamed Track Town, USA) to watch the meet,…