Blog

The journey inspires success.

Some behind the scenes nuggets of our personal adventures, work with our clients, people we are inspired and influenced by, and stories that we believe will amuse and be valuable to you.

Beat The Monday (and Mid-Week) Blues20140507183225

Beat The Monday (and Mid-Week) Blues

It’s Monday. You could have a case of the Monday blues and reach for that second cup of coffee to jolt the day into act...
Life Happens Outside.20140502232059

Life Happens Outside.

Life doesn’t happen from behind a desk. Relationships, health, experiences and often the best work all happen when we s...
Between Two Finish Lines: 110% Founder and Executive Chairman David Green Captures the Spirit of Two Historic Boston Marathons20140424160610

Between Two Finish Lines: 110% Founder and Executive Chairman David Green Captures the Spirit of Two Historic Boston Marathons

One year ago, David Green (Founder and Executive Chairman of 110%) toed the Boston Marathon starting line alongside the thous...
How Do You Roll? Show Trigger Point Performance #howiroll To Win BIG!20140414202813

How Do You Roll? Show Trigger Point Performance #howiroll To Win BIG!

The SMACKANISTAS work hard and play hard (just check out this video: http://www.youtube.com/watch?v=udS26PykegY ), and at the...
“How To Use PR To Sell Your Products”–SMACK! Media Founder Elisette Carlson Talks Powerful Marketing with Forbes’ Chic CEO20140407222700

“How To Use PR To Sell Your Products”–SMACK! Media Founder Elisette Carlson Talks Powerful Marketing with Forbes’ Chic CEO

In her third piece for Forbes and a collaboration with an amazing network for female entrepreneurs, Chic CEO, SMACK! Media Fo...
Tone It Up and Tri It Out–Karena Did!20140401225207

Tone It Up and Tri It Out–Karena Did!

By Eli Carlson I caught up with Tone It Up’s Karena Dawn today during her lunch break while she was on a fitness photo shoot ...
March Press Madness: SMACK! Media’s Draft Picks20140328013730

March Press Madness: SMACK! Media’s Draft Picks

March Madness is everywhere this month, whether it’s truly about basketball or one of the many plays on what is becomin...
SMACK! Pack: Meet The Dogs of SMACK! Media20140321143827

SMACK! Pack: Meet The Dogs of SMACK! Media

Never underestimate the power of puppies! Canine friends are loyal, loving, sit by our side as we work and then join us for &...
Think Outside The Office: SMACK! Media’s Top 10 Relation(ship) Building Tips20140314215704

Think Outside The Office: SMACK! Media’s Top 10 Relation(ship) Building Tips

Spring is near, and if you’re like us, you are already enjoying the extra daylight hours to spend more quality time (an...
6-Pack and SMACK! Media at The Arnold Show20140307161529

6-Pack and SMACK! Media at The Arnold Show

Written by Brittany Knudson Eli and Brittany traveled to Columbus, OH with 6 Pack Fitness (http://www.sixpackbags.com/) last ...
THREE NEW SMACK! CLIENTS – AUTHENTIC BRANDS BASED ON PEER-REVIEWED SCIENCE THAT WE TESTED, LOVED AND WELCOMED!20140215001852

THREE NEW SMACK! CLIENTS – AUTHENTIC BRANDS BASED ON PEER-REVIEWED SCIENCE THAT WE TESTED, LOVED AND WELCOMED!

We love announcing new clients, and this month we get to share not one, not two, but THREE new clients rooted in athletic per...
Client Outlook: SportRx Has A Clear Vision For 201420140123163424

Client Outlook: SportRx Has A Clear Vision For 2014

Led by a team of opticians who ride their bikes, run races, push jogging strollers and bomb down slopes, SportRx has a strong...
Mother Runner Party: San Diego20140117153516

Mother Runner Party: San Diego

Count the SMACKANISTAS in for any party with an invitation that reads, “Ladies, ditch your sweaty workout wear for some...
Keeping Up With The SMACKANISTAS: What’s New In 2014?20140110213648

Keeping Up With The SMACKANISTAS: What’s New In 2014?

With six SMACKANISTAS spanning the US (CA, AZ, NJ) and working with amazing clients meanwhile juggling exciting personal live...
“How To Get Press” Part 2: SMACK! Media Founder Elisette Carlson Discusses “How To Nail The Pitch” with Forbes20131209232917

“How To Get Press” Part 2: SMACK! Media Founder Elisette Carlson Discusses “How To Nail The Pitch” with Forbes

In the second installment of “How To Get Press,” SMACK! Media Founder Elisette (“Eli”) Carlson’...
SMACK! Media Wants You To Come Play with Localeikki!20131121195657

SMACK! Media Wants You To Come Play with Localeikki!

By Morgan Gonzalez I love to travel and this year, I have had the opportunity to visit and run in some incredible places: Sea...
SMACK! Media Founder Elisette Carlson Talks PR in a New Forbes Series20131113160943

SMACK! Media Founder Elisette Carlson Talks PR in a New Forbes Series

SMACK! Media Founder Elisette (“Eli”) Carlson shares her top PR trade tips with Forbes’ contributor Jody Gr...
“I WANT TO BE A PART OF IT”–NEW YORK CITY MARATHON: Marathon experiences from some of our favorite media runners20131107232929

“I WANT TO BE A PART OF IT”–NEW YORK CITY MARATHON: Marathon experiences from some of our favorite media runners

(Start line pic by Skinny Runner) The first person to run a marathon was Pheidippides, an ancient Greek hero reported to have...
The SportRx Fiesta20131026213958

The SportRx Fiesta

This fall, SportRx, global leaders in providing prescription sports sunglasses (they work with premium partners such as Oakle...
Who is Getting SMACKED? This Week’s Top Press Hits20131018223235

Who is Getting SMACKED? This Week’s Top Press Hits

How do you define a great week at work? For us it’s the personal connections we have with everyone we work with (client...
SMACK! Of The Week–Mirinda Carfrae is the Queen of Kona20131014225936

SMACK! Of The Week–Mirinda Carfrae is the Queen of Kona

We are not shy about bragging about a great press hit, and phenomenal article or a superb athletic performance–so we ar...
NuttZo To Be Featured In The New Dumb and Dumber Sequel! SMACK! Talk Exclusive20131002231513

NuttZo To Be Featured In The New Dumb and Dumber Sequel! SMACK! Talk Exclusive

The Dumb and Dumber Sequel is set to be released in 2014, the twenty year anniversary of the original, and according to lead ...
SMACKANISTA happenings in Vegas and NYC20130925193737

SMACKANISTA happenings in Vegas and NYC

It seems the SMACKANISTAS were seen everywhere this weekend! From Interbike and Charity Events to NYC Underwear parties (yes,...
Get Ready to Run in Your Undies!20130919161219

Get Ready to Run in Your Undies!

When the Press Release and video for the Believe I Am + Dear Kate Running Underwear collaboration hit social media it raised ...
SMACK! Media Clients Are Two Wheel and Three Sport Approved20130912194112

SMACK! Media Clients Are Two Wheel and Three Sport Approved

With SMACK! Media roots embedded deeply into the world of triathlon and cycling (Eli has completed an Ironman, Sarah has her ...
SportRx Hosts Blood Drive Inspired by Oakley Rep Mark Olson20130905161912

SportRx Hosts Blood Drive Inspired by Oakley Rep Mark Olson

SportRx is hosting a blood drive at their new headquarters in San Diego tomorrow inspired by local Oakley Rep Mark Olson who ...
Dear Miley Cyrus–A Female Athlete’s PR Perspective on the VMA’s20130828190909

Dear Miley Cyrus–A Female Athlete’s PR Perspective on the VMA’s

Dear Miley Cyrus, I would like to begin this by applauding you for getting exactly what you wanted, everyone talking about yo...
SMACK! Media Friend David Oliver is World Champion20130812203052

SMACK! Media Friend David Oliver is World Champion

We are thrilled to celebrate SHEEX Sleep Ambassador and SMACK! Media friend David Oliver’s 110 Meter High Hurdle Gold M...
The Grid Mini™ by Trigger Point on The Today Show20130805181907

The Grid Mini™ by Trigger Point on The Today Show

This past Friday, The Grid Mini™ by Trigger Point was a star on The Today Show segment “Gym Gear On The Go.” Jen ...
SMACK! Media Summer Reading20130801144134

SMACK! Media Summer Reading

The weekend is almost upon us, which means that it’s the perfect time to grab a few magazines and a refreshing drink to...
Breakfast Just Got a SMACK! With FlapJacked!20130724232723

Breakfast Just Got a SMACK! With FlapJacked!

Move over boring breakfast–SMACK! Media has teamed up with FlapJacked, a simple (just add water!), nutritious and super...
Win the Gear Patrol “Ultimate Summer Run Kit” Featuring 110% Compression!20130701170610

Win the Gear Patrol “Ultimate Summer Run Kit” Featuring 110% Compression!

Gear Patrol has curated the Ultimate Summer Run Kit, completed by The 110% Overdrive Compression Sox + Ice Kit which comes wi...
Celebrate National Sunglasses Day with SportRx!20130627160224

Celebrate National Sunglasses Day with SportRx!

Today is National Sunglasses Day and we are thrilled to celebrate with the launch of the brand new SportRx website! SportRx i...
Hanging Around at the Alpha Warrior Media Morning20130614194345

Hanging Around at the Alpha Warrior Media Morning

The Alpha Warrior San Diego weekend (June 15th and 16th) is here! To kick things off we invited San Diego media and news stat...
Trigger Point Performance Founder, Cassidy Phillips, Prepares to Climb Mt. Kilimanjaro to Raise Funds for African Village20130607185255

Trigger Point Performance Founder, Cassidy Phillips, Prepares to Climb Mt. Kilimanjaro to Raise Funds for African Village

Cassidy Phillips has spent the last decade helping people–specifically athletes. His Trigger Point line of injury preve...
Alpha Warrior Athletes on UT-TV20130603184956

Alpha Warrior Athletes on UT-TV

The athletes of  Alpha Warrior were featured on UT-TV‘s (Union Tribune) Primetime with Taylor Baldwin last week to spea...
Gear Patrol’s Summer Running Must Haves20130523162552

Gear Patrol’s Summer Running Must Haves

The authorities of gear have spoken! If you are looking to hit the trails, train for a race or get some cardio in before your...
No Mud. No Miles. No Mercy. SMACK! Media Teams Up with Alpha Warrior San Diego20130517003046

No Mud. No Miles. No Mercy. SMACK! Media Teams Up with Alpha Warrior San Diego

The SMACKANISTAS consider ourselves a group of highly competitive athletes. After all we have an Olympian, Boston Qualifiers,...
Mother’s Day with a SMACK! Media Twist20130509195822

Mother’s Day with a SMACK! Media Twist

This Mother’s Day we are not just celebrating our own Mom’s and Grandmother’s, but we are also continually ...
SMACK! Media Clients Are Heating Up The Press!20130503202434

SMACK! Media Clients Are Heating Up The Press!

The weather is warming up at the sunny san Diego SMACK! Media HQ and spring time press is following suit with features highli...
Give Injuries a SMACK! Our latest Press Hits Highlight Products That Fight Injuries20130426234946

Give Injuries a SMACK! Our latest Press Hits Highlight Products That Fight Injuries

Meet your new training partners! The press has spoken and SMACK! Media clients are dishing out products that, along with smar...
A Time To Believe20130424195409

A Time To Believe

With Mother’s Day just around the corner, Believe I Am has launched its “Super Woman” Contest to encourage ...
Heartfelt Gratitude for David Green, CEO of 110%20130419203834

Heartfelt Gratitude for David Green, CEO of 110%

We are so proud and grateful for our good friend and client, David Green from 110%. I rode the bus with David to the start li...
SMACK! Perspective on PR: Eli Speaks on USD “Careers in Sports Panel” and SportRx Launches New Website20130412232346

SMACK! Perspective on PR: Eli Speaks on USD “Careers in Sports Panel” and SportRx Launches New Website

On Thursday Eli had the honor of sitting on the University of San Diego “Careers in Sports” Panel in association ...
Trigger Point Performance Rolls with SMACK! Media to Introduce the GRID® Mini20130409175859

Trigger Point Performance Rolls with SMACK! Media to Introduce the GRID® Mini

The industry leader in foam rollers and self-care techniques responds to consumer demand and launches a game-changing portabl...
Nuun (and Spring) is in the Air!20130329211150

Nuun (and Spring) is in the Air!

Spring has officially arrived, but many members of the media, bloggers and Nuun Hydration fanatics were more eager to count d...
NuttZo in the Huffington Post! “Mom Turns Her Nutty Idea Into a Million Dollar Business”20130322173252

NuttZo in the Huffington Post! “Mom Turns Her Nutty Idea Into a Million Dollar Business”

If you’re like us, you’re already nuts over NuttZo, but once you read the inspiring story of NuttZo CEO Danielle ...
Expo West–Starring Nuun Hydration and NuttZo20130314003538

Expo West–Starring Nuun Hydration and NuttZo

Expo West is a Natural Foods Trade Show held each year in Anaheim, CA featuring the hottest trends and staples in health food...
Endurance Live Awards20130302023601

Endurance Live Awards

Last weekend Eli had the honor of attending the Endurance Live Awards put on by Competitor in LA. The red carpet event is att...
#TourDeNachos with Bicycling Magazine20130222233759

#TourDeNachos with Bicycling Magazine

Everyone knows that the secret to a really good event in the age of twitter is a really solid hashtag. KJ happens to be the q...
2013 is getting SMACKED!20130208164812

2013 is getting SMACKED!

The calendar has just ticked past the one month mark in 2013 and SMACK! Media clients are being spotted everywhere–from...
Fashion Friday20130126002509

Fashion Friday

SMACK! Media clients may not be on the cat walk (yet!) but we are stirring up some buzz in the world of winter workout fashio...
The After-Nuun Rehydration Experience20130115005520

The After-Nuun Rehydration Experience

This past Thursday, June 10th, 27 of Southern California’s best running and triathlon writers, bloggers, athletes and p...
The 12 Days Before Christmas (at SMACK! Media)20121219230236

The 12 Days Before Christmas (at SMACK! Media)

Twas the week before Christmas and all through the house, not a creature was stirring… except the SMACKANISTAS! Happy H...
Keeping Up With The SMACKANISTAS: The Running Event in Austin, Texas20121207175940

Keeping Up With The SMACKANISTAS: The Running Event in Austin, Texas

Held every December, The Running Event in Austin draws the best and latest new products and exhibitors to be shown to the who...
SMACK! Media Takes Over Holiday Gift Guides20121127214206

SMACK! Media Takes Over Holiday Gift Guides

You survived Black Friday, supported Small Business Saturday and contributed to Cyber Monday! Before you look any further for...
Perfect Fit Protein Hollywood Launch Party20121115232211

Perfect Fit Protein Hollywood Launch Party

On most days of the week we SMACKANISTAS balance our time between being PR mavens and hardcore athletes (Eli is also “S...
Sarah Lieneke Reports from the Podium (Miami 70.3)20121102154336

Sarah Lieneke Reports from the Podium (Miami 70.3)

It’s been 2 years since my last race. The difficulty with a chronic injury is planning ahead. You’re never sure i...
Sisters in Sport20121002201509

Sisters in Sport

Excerpt from Morgan’s Blog “The Running [Dharma] Bums Two weeks ago during a brutal 7 am workout I found myself s...
SMACK! Media Clients in the press, news and headlines!20120912212256

SMACK! Media Clients in the press, news and headlines!

E! News Anchor Giuliana Rancic encourages women to “Take the bore out of regular H2O” and start using Nuun Hydrat...
Load more