Blog

The journey inspires success.

Some behind the scenes nuggets of our personal adventures, work with our clients, people we are inspired and influenced by, and stories that we believe will amuse and be valuable to you.

SMACK! Media Visits Implus Fitness Division In Austin20160208200337

SMACK! Media Visits Implus Fitness Division In Austin

We are super excited to lead, strategize and execute PR and Marketing efforts at the newly launched Implus Fitness Division b...
JOIN US: “LOVE YOUR CORE” CHALLENGE! (WITH PERFECT FITNESS.)20160201202841

JOIN US: “LOVE YOUR CORE” CHALLENGE! (WITH PERFECT FITNESS.)

If you love: 1. Sweaty ab workouts 2. A good challenge 3. Connecting with other fitness enthusiasts 4. Winning prizes Then we...
I Realized How Addicted I Was, & You Will Too: Disconnect To Reconnect20160128172216

I Realized How Addicted I Was, & You Will Too: Disconnect To Reconnect

It was a tough challenge, and difficult to do, but we did it. My husband and I put down the phones, we communicated more, we ...
SMACK! Media Is Hiring20160119010637

SMACK! Media Is Hiring

SMACK! Media has a part-time position open for a PR Account Manager – someone to work with national media to create visibilit...
THIS ONE WORD.20160108202311

THIS ONE WORD.

To kick off the new year and set the tone for 2016 we were inspired by writer and friend Michelle Hamilton to challenge each ...
Time Management Secrets Of 13 Olympic Athletes20151211180752

Time Management Secrets Of 13 Olympic Athletes

  It’s no secret that SMACK! Media is a team of high caliber executives and athletes that include an Olympian, All...
Stop Multitasking. You’ll Get More Work Done.20151201162144

Stop Multitasking. You’ll Get More Work Done.

Despite tools to make work and life more efficient, it seems there are still never enough hours in the day to get all of our ...
Step Up Your Running With Pro Tips From The SMACKANISTAS!20151119232646

Step Up Your Running With Pro Tips From The SMACKANISTAS!

We love that running is such a simple sport–you can simply lace up your shoes and GO! But there is always room for impr...
Olympian Sarah Attar’s Favorite Smoothie Recipe20151114012154

Olympian Sarah Attar’s Favorite Smoothie Recipe

This week we were honored to have Olympian Sarah Attar takeover our Instagram account for a day. Sarah is a game-changer for ...
What Bloggers Really Think About Working with PR Companies: The Do’s and Don’ts!20151028192943

What Bloggers Really Think About Working with PR Companies: The Do’s and Don’ts!

When it comes to working with bloggers to help promote brands and products, there are as many strategies and tactics out ther...
Try To Drop The “NEED” For Coffee! Eli Shares 7 Caffeine-Free Energy Tips With Entrepreneur20151020235554

Try To Drop The “NEED” For Coffee! Eli Shares 7 Caffeine-Free Energy Tips With Entrepreneur

Whether it’s first thing in the morning or during a mid-day slump, we challenge you to think before you reach for caffe...
Monday Motivation20151012221857

Monday Motivation

Happy Monday! There is no better way to kick off the week than with inspiring new stories! Here are a few that have us pumped...
Chi-Town Cheer Squad Guide20151009142552

Chi-Town Cheer Squad Guide

The Chicago Marathon is on Sunday (10-11-15) and we have a team of badass babes that we will be cheering on for all 26.2 mile...
Welcome Yoga Six To The SMACK! Media Family20151002193149

Welcome Yoga Six To The SMACK! Media Family

Almost every time Eli and Nicole meet to talk SMACK!, it ends with a Yoga Six class and sushi because there is no better way ...
On Newsstands NOW – SMACK! Media Clients Offer Expert Advice For Being Your BEST At Everything You Do20150924232530

On Newsstands NOW – SMACK! Media Clients Offer Expert Advice For Being Your BEST At Everything You Do

Want to reach your goals, prevent an injury, treat muscle soreness or make fitness fun for the entire family? The latest pres...
Sara Hendershot’s World Class Wedding20150918010248

Sara Hendershot’s World Class Wedding

Congratulations to SMACKANISTA Sara Hendershot and (now) husband Mike Lombardi who got married this past weekend in a beautif...
Ride With Cycling Legend Jens Voigt In Marin!20150909181246

Ride With Cycling Legend Jens Voigt In Marin!

Have you ever dreamed about riding your bike with a cycling legend? If it was a REALLY good dream, it likely included some cr...
Keeping Up With Runner’s World Cover Model Amanda Burrill20150904163305

Keeping Up With Runner’s World Cover Model Amanda Burrill

Who is Amanda Burrill? This month’s Runner’s World cover model is a former Naval officer, attended French culinar...
Insta-Journey: Joanna’s Road Trip Across The U.S. (SMACK! Media Instagram Takeover)20150828185429

Insta-Journey: Joanna’s Road Trip Across The U.S. (SMACK! Media Instagram Takeover)

Nearly 5 years ago, I moved to Boston for a job with only 2 suitcases in tow and having never been to New England before. It ...
Join Deena Kastor For The Running Weekend Of A Lifetime (Plus An Exclusive Look At Her Typical Day)!20150821151418

Join Deena Kastor For The Running Weekend Of A Lifetime (Plus An Exclusive Look At Her Typical Day)!

Deena Kastor is one of the greatest runners of all time. Her Olympic Bronze medal, American and World Records, major marathon...
SMACK! Media Instagram Takeover: PR Pro and National Champion Nicole Tully20150810173108

SMACK! Media Instagram Takeover: PR Pro and National Champion Nicole Tully

When we watched Nicole Tully win the 5K at USA Track and Field Nationals in June we went wild, and not just because it was he...
SMACK! Media Instagram Takeover: A Day In The Life Of Olympian Sara Hendershot20150713172722

SMACK! Media Instagram Takeover: A Day In The Life Of Olympian Sara Hendershot

Do you follow SMACK! Media on Instagram? Well run, row, bike but don’t wait as we are excited to launch weekly Instagra...
Get Outside: Our Favorite Ways To Maximize The Health Benefits Of Nature20150703010500

Get Outside: Our Favorite Ways To Maximize The Health Benefits Of Nature

Fitness is a year-round endeavor but during summer it is more important than ever to combine our workouts with another critic...
Be Unstoppable: Alden Mills, Navy SEAL and Founder of Perfect Fitness, Summits 14,400 Foot Mt. Rainier20150623015335

Be Unstoppable: Alden Mills, Navy SEAL and Founder of Perfect Fitness, Summits 14,400 Foot Mt. Rainier

Alden Mills is the Founder of Perfect Fitness, the father of four boys, a former Navy SEAL, a motivational speaker and author...
2nd Recess: Natasha LeBeaud Anzures Inspires The Next Generation Through Running20150618152414

2nd Recess: Natasha LeBeaud Anzures Inspires The Next Generation Through Running

(Photo credit Track and Field Photo) We believe inspiration comes through action, and that health and fitness can give you su...
Balancing Act: How the SMACKANISTAS Juggle Work, Sports and Social Life at Full Tilt20150609032715

Balancing Act: How the SMACKANISTAS Juggle Work, Sports and Social Life at Full Tilt

A typical week for the SMACKANISTAS is multi-dimensional, much like the constantly evolving field of PR and Marketing–i...
Entrepreneur: Skip the Coffee Meeting. Instead, Sweat to Success With Clients.20150522155829

Entrepreneur: Skip the Coffee Meeting. Instead, Sweat to Success With Clients.

The last time Eli chatted with Deborah Mitchell of Entrepreneur it got Mitchell thinking, “Now that the weather is gett...
NO EXCUSES. Efficient Ways to Train and Recover at Home.20150514181130

NO EXCUSES. Efficient Ways to Train and Recover at Home.

In a world of convenience most of us are guilty of skipping workouts because we are short on time. Even professional athletes...
How To Bounce Back From Disappointment Like An Olympian By Sara Hendershot20150507044315

How To Bounce Back From Disappointment Like An Olympian By Sara Hendershot

“A Problem Is A Chance To Do Your Best”–Duke Ellington How do you bounce back from disappointment? Do you b...
Women Who Inspire Us: Deena Kastor20150501200729

Women Who Inspire Us: Deena Kastor

When it comes to naming women who inspire us, and dare we say it, consider to be heroes, we have an extensive list. However, ...
Eco-Friendly Ways To Step Up Your Health (And The Planet’s)!20150423002949

Eco-Friendly Ways To Step Up Your Health (And The Planet’s)!

Happy Earth Day! While we believe every day is the best day to conserve resources and make wise decisions for the planet, tod...
Behind The Lens: Clean Energy Patch Photo Shoot And Live Appearance On FOX 520150413215805

Behind The Lens: Clean Energy Patch Photo Shoot And Live Appearance On FOX 5

It was a fun and very productive shoot for Clean Energy Patch. We love this patch because it’s mild, natural and provid...
SMACKANISTA Spotlight: We Share Our Inspiring Stories and Health Tips With The Media20150409192332

SMACKANISTA Spotlight: We Share Our Inspiring Stories and Health Tips With The Media

We love seeing our clients and SMACKANISTAS in the headlines promoting health, fitness and well-being. While much of the PR w...
Hot List: SMACK! Media Heats Up Spring Press20150326164313

Hot List: SMACK! Media Heats Up Spring Press

Spring has arrived, the weather is warming up (even out east!), and SMACK! Media continues to heat up the press! Below are ou...
Sweatworking: the New Way To get Ahead In Your Career20150319183848

Sweatworking: the New Way To get Ahead In Your Career

“The days of sealing deals over 18 holes are winding down. Professional women across the country are finding success by...
GRIT20150312195600

GRIT

“GRIT. Passion and perseverance for very long term goals. Having stamina. Sticking with your future, day in and day out...
Women Who Inspire Us: Becky Wade20150306002702

Women Who Inspire Us: Becky Wade

In the world of U.S. distance running, Becky Wade may not stand tall at 5’1″ but her impact has already been huge...
SMACK! Media Insider: 4 Ways To Manage A Remote Team (Featured On Entrepreneur.com)20150226210752

SMACK! Media Insider: 4 Ways To Manage A Remote Team (Featured On Entrepreneur.com)

The year is 2015 and the virtual workplace is now more the norm than the exception. In 2011 SMACK! Media was founded in San D...
10 Things We Are Smiling About This Week!20150221003455

10 Things We Are Smiling About This Week!

Just because it’s Friday, doesn’t mean you necessarily want to forget about the week behind you–especially ...
NEW SMACK CLIENT: A New Clean Form of Energy For Athletes20150203212015

NEW SMACK CLIENT: A New Clean Form of Energy For Athletes

Calling all athletes: If you’re looking for a natural and steady stream of energy, say goodbye to energy drinks or shot...
17 Tips To Get Great PR20150120053323

17 Tips To Get Great PR

SMACK! Media is grounded in personalized attention through clear communication, strong relationships and a passion for execut...
12 Days of SMACK! Media Holiday Press20141212204643

12 Days of SMACK! Media Holiday Press

For anyone that works in the world of Marketing and PR, the ongoing joke is that the holidays begin in July, as that’s ...
currexSole German Beer Garden (And What Not To Miss At The Running Event!)20141202191812

currexSole German Beer Garden (And What Not To Miss At The Running Event!)

If you are attending The Running Event in Austin, you won’t want to miss the currexSole German beer garden on Wednesday...
Give Gratitude20141126150503

Give Gratitude

We make it a weekly habit to share our goals and hopes for the week amongst the team of SMACKANISTAS to keep each other on tr...
24 Things You Probably Don’t Know About Ironman Champion Mirinda Carfrae20141020172631

24 Things You Probably Don’t Know About Ironman Champion Mirinda Carfrae

We’re blown away, but not surprised, by Mirinda (“Rinny”) Carfrae’s performance at the Ironman World ...
Rebel Desk Featured On The View20140930005950

Rebel Desk Featured On The View

You may have read the headlines recently warning that “Sitting is the New Smoking!” Tory Johnson of Good Morning ...
SMACK! Perspective on PR: Why Face Time Matters20140926202020

SMACK! Perspective on PR: Why Face Time Matters

Laura Montini’s article, “Why Real Face Time Will Always Matter,” resonates deeply with the philosophy behi...
Dream It. Do It. Jen Ator Redefines Her Limits As She Tackles The Ironman World Championships This Fall!20140919151641

Dream It. Do It. Jen Ator Redefines Her Limits As She Tackles The Ironman World Championships This Fall!

Ask the average Jane what they will be doing a year after having major knee surgery and it likely will not involve the Ironma...
Caught In The Act! Celebs and Athlete Superstars Love Our Clients!20140908160555

Caught In The Act! Celebs and Athlete Superstars Love Our Clients!

The stars work out just like us, and that means they need to stay healthy, recover and prevent injuries too! Check out who ha...
Something Is In The Water! Osmo Nutrition Makes a Media Splash With Science-Based Gender Specific Formulas20140826000924

Something Is In The Water! Osmo Nutrition Makes a Media Splash With Science-Based Gender Specific Formulas

Every athlete knows that hydration is an essential part of their nutrition and performance game plan. However, until recently...
No Sugar, No Problem–Meredith Loring and Sami Inkinen Spill The Secrets Of Their World Record (And Marriage)!20140812212415

No Sugar, No Problem–Meredith Loring and Sami Inkinen Spill The Secrets Of Their World Record (And Marriage)!

By Elisette Carlson This past Spring, I had the pleasure of meeting Meredith Loring and Sami Inkinen in person. My husband an...
Summer SMACK! Down20140714230209

Summer SMACK! Down

The long warm days of summer are perfect for more than relaxing in a lounge chair at the beach or lake–the extra daylig...
SMACK! Media Insider: SMACK! Talks Ironman, Alaska and Deployment with Dr. Andy Baldwin20140701190653

SMACK! Media Insider: SMACK! Talks Ironman, Alaska and Deployment with Dr. Andy Baldwin

After competing in the San Diego International Triathlon on Sunday (a good tune-up for her 1/2 Ironman next month), Eli had t...
Blog Post 120140627154900

Blog Post 1

This is a blog post example....
SMACK! Media Insider: TriggerPoint helps Team USA and Eli’s Roots in Soccer with Athlete LegendsI20140618232309

SMACK! Media Insider: TriggerPoint helps Team USA and Eli’s Roots in Soccer with Athlete LegendsI

When USA defeated Ghana 2-1 this week in the opening round of the FIFA World Cup, fans across the country celebrated with dri...
The TriggerPoint GRID X Takes On NYC!20140605234023

The TriggerPoint GRID X Takes On NYC!

What happens when you gather top fitness media and experts at UFC Gym in NYC and give them the TriggerPoint’s new GRID ...
Morgan Climbs Mt. Whitney: The Gear (and Attitude) That Helped Her Climb 14,497 Feet20140528151130

Morgan Climbs Mt. Whitney: The Gear (and Attitude) That Helped Her Climb 14,497 Feet

Following a successful track season that included reaching two of my major goals: personal bests in both the 5K (16:49) and 1...
Keeping Up With The SMACKANISTAS: Power Breakfast And Photo Shoot20140523013537

Keeping Up With The SMACKANISTAS: Power Breakfast And Photo Shoot

We are working on a top secret project and we can only give you one hint: it’s going to be HOT! All of the SMACKANISTAS...
CNN Hero Robyn Benincasa Transforms Women’s Obstacles Into Opportunities Through Adventure20140516193004

CNN Hero Robyn Benincasa Transforms Women’s Obstacles Into Opportunities Through Adventure

The definition of “obstacle” according to Webster’s Dictionary: A thing  that blocks one’s way or pre...
The SMACKANISTAS Are Inspired With Passion From Our Moms20140509232525

The SMACKANISTAS Are Inspired With Passion From Our Moms

Working with an inspiring team of women who are hard working, intelligent, passionate and loving is a gift that we cherish at...
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